Benelux’s main market Bol.com now has 50,000 accomplice sellers. The previous three years the variety of retailers nearly doubled. Companions are chargeable for 60 p.c of the platform’s income within the first quarter of 2022. The expansion in sellers is slowing down after the pandemic, although.
Bol.com, the Dutch competitor for Amazon, began promoting by means of companions in 2011. One third of all companions presently makes use of Bol.com’s success service. The ecommerce platform expects this to develop to a whopping 90 p.c by 2025. However the development in companions is slowing down after the pandemic.
‘Variety of sellers nearly doubled in 3 years’
Bol.com now consists of fifty,000 third-party sellers. This quantity has grown considerably over the previous few years: in three years time the quantity of retailers nearly doubled. The most important improve passed off in 2020, when 10,000 companions joined.
In 2020, 10,000 companions joined the platform.
41 million merchandise
Almost all third-party retailers are situated within the Netherlands and Belgium, in accordance with Bol.com, other than a handful from elsewhere within the European Union. Partly because of sellers, Bol.com now affords 41 million merchandise in ‘dozens of classes’.
Bol.com presently has 13 million Dutch and Belgian clients.
Throughout peak yr 2020, the product vary grew with 12 million objects, a rise of 42 p.c. The presently platform has 13 million Dutch and Belgian clients.
Associate development slows down after 2020
Though 8,000 companions joined between April and September of 2020, the expansion slowed down over the identical interval in 2021 with simply 2,000 new retailers. Between 2021 and 2022 much less companions have joined. The query is whether or not the expansion continues after the height through the pandemic. Nonetheless, Bol.com expects continued development and is doubling their warehouse house accordingly.