In 2022, Zalando generated a revenue of 1.79 billion euros in Switzerland. It is the largest online store in the country. Two thirds of the country’s top 30 online stores have either shrunk or stagnated compared to 2021.
These data come from Carpathia, an ecommerce management consultancy. It releases a yearly ranking of the biggest stores active in e-commerce in Switzerland. It created lists of the biggest business-to-consumer stores, as well as business-to-business stores.
Zalando did not grow 22.5%
Zalando has generated an estimate of 1.79 billion euros in sales in Switzerland last year. In 2021, Carpathia estimated that it generated 1.46 billion euros. This would mean that the amount of sales grew 22.5%. Now, the consultancy says that the estimate was too low and that sales have actually stagnated in 2022.
‘Zalando’s sales in Germany are only three times higher than in Switzerland.’
“What is impressive is that Zalando’s sales in Germany are only three times higher than in this country, with a population ten times larger. The strategic relevance of the Swiss market is huge for the Berlin-based company”, says Carpathia.
Top 10 online business-to-consumer stores
The biggest business-to-consumer online stores in Switzerland in 2022, according to Carpathia, are:
| Turn over in 2022 | Turnovers in 2021 | |
| 1. Zalando | 1.79 billion euros | 1.46 billion euros |
| 2. Digitec | 1.17 billion euros | 1.22 billion euros |
| 3. Galaxus | 1.06 billion euros | 753.1 million euros |
| 4. Amazons | 871 million euros | 860.7 million euros |
| 5. Ricardo | 845.3 million euros | 901.7 million euros |
| 6. Brack | 548.1 million euros | 532.7 million euros |
| 7. Nespresso | 409.8 million euros | 445.6 million euros |
| 8. AliExpress | 399.6 million euros | 384.2 million euros |
| 9. Microspot | 357.5 million euros | 366.8 million euros |
| 10. Migros | 336 million euros | 338.1 million euros |
Top 10 biggest business-to-business stores
In contrast with the B2C market, all B2B online stores have maintained or grown their revenue between 2021 and 2022. The top 10 B2B online stores in Switzerland in 2022 are:
| Store | Turn over in 2022 | Turnovers in 2021 |
| 1. Pistors | 594.2 million euros | 503 million euros |
| 2. Alltron | 496.9 million euros | 496.9 million euros |
| 3. Electro-Materials | 485.6 million euros | 448.7 million euros |
| 4. Hogasshop | 377 million euros | 361.6 million euros |
| 5. Sonepar | 333 million euros | 281.7 million euros |
| 6.Ottofisher | 256.1 million euros | 246.9 million euros |
| 7. New Integrale | 225.4 million euros | 215.1 million euros |
| 8. Lyreco | 194.7 million euros | 185.5 million euros |
| 9. Debrunner Acifer | 156.5 million euros | 138.3 million euros |
| 10. Meier Tobler | 137.3 million euros | 126 million euros |