Newegg, one of the leading global online electronics retailers, reveals that the company is utilizing the popular AI ChatGPT on its website to increase consumers’ overall online shopping experience. ChatGPT will be used for the company’s PC Builder tool, text content, customer service, creating subject email lines for consumers, and search engine optimization (SEO).
Newegg’s ChatGPT implementation makes PC building fun and broken at the same time
ChatGPT has been introduced four months ago and has been an important topic of conversation regarding generative pre-trained transformers artificial intelligence. The program, which has grown in popularity and overall intelligence in the last several months, has seen use in several situations, whether it be customer service, writing articles or reports, and even writing code for programmers.
Now, Newegg feels that the company can use the powers of ChatGPT to assist consumers by choosing the right parts and information and direct customers to the information they request using the AI source.
We’re always evaluating our e-commerce technology to ensure we’re providing the best customer experience. Through testing, we’ve proven that ChatGPT has a practical use for Newegg based on the added quality and efficiency it creates. We deployed ChatGPT to improve content both on-site and off-site to help customers find what they want and elevate their experience. AI doesn’t replace employees, but it adds resources so employees are available to handle more complex projects. We’re still in the early phases of AI but the benefits for e-commerce may be substantial.
Our customers are among the population’s most knowledgeable regarding the latest technology because they assemble often complex tech products. Customers should expect Newegg to deploy the most advanced technology for their shopping experience and ChatGPT currently enables this.
— Lucy Huo, Vice President of Application Development, Newegg
Newegg’s new integration with ChatGPT will be used in the following:
- PC Builder shopping tool, which helps customers select components to build a desktop PC
- Optimizing text content throughout the Newegg website
- Customer service chat
- Customer email subject lines
- Search Engine Optimization
Newegg Commerce Inc. will now incorporate ChatGPT in the Newegg PC Builder shopping tool launched in June 2020. The online toolset was out to assist consumers in locating parts to build their PC system but added the functionality to show what parts were compatible with each other as well as helping with user specifications and price range. The new ChatGPT integration is in its beta stages, but the company hopes that customers can speak to the AI chatbot and receive calculated answers to help build their system. In addition, Newegg will offer specific set choices, such as intended PC use, CPU, GPU, and price range.
Editor’s Note: So I was messing around with the tool and noticed that once you put in a specific query for an Intel or AMD build, it won’t show the other brand at all. For example, if you were to select AMD PC builds at the start and then follow up with a sentence like “Best Gaming PC”, all of those builds will be AMD-only. The same is the case if you use Intel first.
ChatGPT will also work to alter text throughout the website to help consumers. At the same time, the chatbot will assist customers browsing Newegg and help discover new tech products, such as suggesting certain products based on what the consumer is searching for with more efficiency and providing better page titles, along with more suggestive descriptions and summaries.
For customer service, Newegg will use ChatGPT as a medium between consumers and Newegg’s human staff workers to answer known questions and only notify the human side of the business when consumers require resolutions to any concerns arising during discussions. Newegg feels that ChatGPT’s benefits for customer service are that chatbots can replicate human understanding and interactions, replicate the customer service experience, and offer informative and satisfying sessions to resolve questions and concerns. ChatGPT increased artificial intelligence can process more topics than previous AI-based chatbots of the past, helping customer service representatives focus on complicated customer issues.
Integrating ChatGPT for customer email subject lines is expected to increase the open rate for the company by utilizing analytical data that will be more catered to the consumer.
ChatGPT will also assist with Newegg’s SEO by creating text and descriptions on the website to increase and improve the shopping experience for consumers. For off-site matters, the AI-generative chatbot will offer friendlier and more welcoming content to Bing and Google to increase traffic for Newegg’s online store.
News Sources: Business Wire, Newegg PC Builder, Newegg